faculty / staff
Trademark Support
Trademark Licensing holds over 300 trademarks to protect various divisions and research initiatives. Our office manages the application of new trademarks on behalf of the University of Toronto.
Trademark Registration
Emerging divisions, programs or research initiatives at the University of Toronto should consider filing name or logo trademarks to protect their identity and reputation.
Trademark registration grants exclusive rights, preventing others from using similar names or logos that could cause confusion or harm credibility. It also safeguards against unauthorized commercial use, such as on merchandise or websites, which could mislead the public.
Intellectual Property
Trademarks provide legal tools to enforce rights and maintain brand integrity. Additionally, they support long-term branding, helping the division stand out in academic, sector and research communities. Overall, trademarking ensures consistent representation and protects the division’s intellectual property.
Ready To Create Memories?
4 Simple Steps to order
U of T Apparel and Merchandise
Step 1: Create your artwork
Step 2: Select a licensed vendor
Step 3: CLC Artwork Submission and TML Approval
Step 4: Enjoy your merchandise!
More details?
Select the option that best describes you
community & campus development
Royalties
All royalties generated through the licensing program are intended for community and campus development projects directed through Ancillary Services. The program is not intended to profit from non-commercial promotions that occur on campus. U of T divisions, authorized individuals, recognized student groups and other recognized organizations are exempt from royalties provided insignia goods are not sold for profit and adhere to the guidelines set by the University.
note to team: section & copy I’ve left to be used with any other content
