PROTECTING WHAT MATTERS
Trademark Support
The University of Toronto’s Trademark Licensing manages and protects the university’s distinctive marks and signatures, ensuring their proper use in support of U of T’s reputation and mission. Our team oversees the full range of trademark services, including filing and registration of new marks, safeguarding University trademarks through cease‑and‑desist actions when necessary, and issuing letters of consent for coexistence with existing registered marks. We also develop and administer licensing agreements that enable approved external partners to use U of T’s marks in formal collaborations, helping maintain the integrity and value of the University’s brand across all applications.
Cease and Desist
Reporting unauthorized use of the University of Toronto’s official marks is essential to protecting the integrity, reputation, and legal rights of the institution. Unlicensed production or sale of U of T‑branded apparel and merchandise, as well as the use of university signatures and marks on third‑party print or digital assets without express permission, not only violates trademark policy but can mislead the public, compromise brand standards, and expose the university to reputational or legal risk. By promptly reporting suspected misuse, community members play a vital role in helping the university enforce its trademarks, prevent unauthorized commercial activity, and ensure that all representations of U of T reflect the quality and values of the institution.
To inquire about suspected cases or report a violation, please contact us.
Consent
External parties must seek formal consent from the University of Toronto when applying to register a trademark in Canada that is identical or confusingly similar to one of U of T’s protected marks—particularly since the university holds over 300 prohibited marks on file with the Canadian Intellectual Property Office. These marks, which include official crests, wordmarks, and other core identifiers, are strictly safeguarded under Canadian trademark law. Any attempt by a third party to register a related mark without permission can cause public confusion, suggest an affiliation that does not exist, or dilute the distinctiveness of U of T’s identity. Obtaining consent in advance ensures compliance with statutory restrictions, minimizes delays or refusals during examination, and supports the responsible use of the university’s intellectual property. If you are external counsel seeking guidance, please contact our office through the link below.
Usage Agreements
External parties must secure a formal agreement with the University of Toronto before using any U of T trademarks, crests, signatures, or brand elements on their own digital or print assets for the purpose of signifying an official relationship, partnership, sponsorship, or collaboration. Because these uses can imply endorsement or affiliation, they are permitted only when the underlying relationship has been formally established through an approved agreement or memorandum of understanding. This process ensures accuracy in public communications, protects the integrity of U of T’s brand, and maintains consistency in how institutional partnerships are represented. If you are an external organization or counsel seeking permission to use U of T trademarks, please contact our office through the link below.
