
Your Campus. Your Culture. Your Collection.
The University of Toronto’s trademark licensing program in partnership with the U of T Bookstore offers a curated collection of merchandise that reflects the vibrant diversity and spirit of the city throughout the year. More than just apparel and accessories, these collections are designed to celebrate identity, foster inclusion, and honor traditions that matter most to U of T students and campus community.
For the Lunar New Year Collection, we embrace the joy and symbolism of renewal, prosperity, and cultural tradition. With designs inspired by vibrant motifs and festive elements, these items help students honor their roots and share in the excitement of one of the world’s most cherished celebrations.


Our Pride Collection embodies the values of acceptance and equality, featuring bold designs and colors that allow students to express themselves authentically. Every piece is a statement of solidarity and support for the LGBTQ+ community, reinforcing U of T’s commitment to creating a welcoming campus for all.
The Black History Month Collection pays tribute to the rich heritage and contributions of the Black diaspora. Through thoughtfully designed merchandise, this collection invites students to celebrate history, culture, and resilience while sparking meaningful conversations about equity and representation.

Each collection is officially licensed, ensuring quality and authenticity while supporting the university’s mission. Whether you’re showing school pride or celebrating cultural milestones, these special collections let you wear your values and traditions with U of T pride.
brands

Lululemon

Roots

OVO

Motus

brand collaborations
